Database Marketing

DATABASE CREATION & MANAGEMENT

• Create a new marketing database
• Upgrade or migrate existing databases
• Database hosting
• Datacapture of new records, deletions and amendments
• Goneaways and suppressions management
• Support and training

DATA INTELLIGENCE

• Identification of bestcustomers and prospects
• Source and supply external mailing lists
• Effective lead generation
• Targeting and segmentation
• Source and supply external mailing lists
• Maximisation of response rates
• Expert analysis and reporting of research data

DATA HYGIENE

• Full range of data screening services including MPS, TPS and FPS
• Contact data verification via TM
• Deduplication routines
• Address enhancement via PAF
• Salutation management

DATA PROTECTION

• Advice on full compliance with the Data Protection Act
• Implementation of a best practice data policy